Draft Motif

Why Do We Fall Down? So That We Can Learn How to Pick Our Self Up!

paul@draftmotif.org (Paul Prewitt) — Sun, 30 Nov 2008 08:24:47 PST

Check out my guest post on .eduGuru to learn about a ‘FAIL’ that we recently fixed and hopefully you can learn from it too.Why Do We Fall Down? So That We Can Learn How to Pick Our Self Up!

The Pumpkin or the Apple ROI Calculation

paul@draftmotif.org (Paul Prewitt) — Thu, 23 Oct 2008 17:07:36 PDT

So you have probably figured out that doing an ROI Calculation is an important part of any project (yes even in Higher Ed). ROI (return on investment) is a key indicator to a successful marketing campaign, especially when you are collecting money.What the heck are the Pumpkin & the Apple all about though? You probably have heard the comment about comparing Apples to Apples, well that pretty much

The Social Marketing Campaign: Are You Social? We Are!

paul@draftmotif.org (Paul Prewitt) — Sun, 30 Nov 2008 08:14:49 PST

Check out my guest post on .eduGuru and get the inside scoop on the Arkansas Alumni Association's Social Marketing efforts.The Social Marketing Campaign: Are You Social? We Are!

4Q Survey Helps Answer Why Visitors Come

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:56:31 PDT

If you have not tried the free 4Q Survey tool by Avinash Kaushik and iPerceptions then you are behind the game. The 4Q Survey is designed to help you better understand "Why" people are coming to your site.Well, who better to explain what 4Q is all about then Avinash the original creator himself. To hear Avinash's explanation visit http://www.youtube.com/watch?v=o2LJliORQPQ.So the video leaves out

Get More by Tracking URL Redirects

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:40:12 PDT

Well you've probably got a URL Redirect out there already, but are you tracking it? Why not? There is so much that you can learn and it can be quite simple, especially with Google Analytics and a little code.The most common reason for a redirect is a "Short URL" this is merely turning a really long/confusing website address like www.dartmouth.edu/~alfund/ into something like

Making URL Redirects 508 Compliant

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:39:25 PDT

So as you may well know I've been looking for an answer to the question on "How to Make URL Redirects 508 Compliant". The odd thing about it was that the answer was staring me right in the face to begin with.To being with we first need to understand the 508 Compliancy priority 2 that we are actually discussing as the 508 Compliancy guide is really big and this is just one small part. This

Understanding Google Analytics Benchmarking

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:43:03 PDT

So you are sharing data and administration is asking you for all those amazing benchmarking reports that they were after. Well maybe we cannot answer all of their questions but there is still a lot of information available.What can we learn from these new stats?We will start by reporting what we can and look forward for more to come.Selecting Date Range & Vertical Industry!First off let’s make

Adopting Google Analytics Benchmarking

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:43:03 PDT

Well, if you haven’t heard yet Google Analytics has launched a much needed new feature called “Benchmarking”. The feature is designed to allow site administrators to compare their site to that of the industry verticals (a least as Google sees them).Understanding Google Analytics BenchmarkingFirst things first let’s persuade administration that they don’t have to fear the new benchmarking service.

Mastering Google Webmaster Tools

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:43:18 PDT

So you’ve probably heard about some of the amazing new tools that Google has setup for webmasters to improve sites. No! Well check them out and let me show you some simple tricks to get the most out of the tools.In less then five minutes and one simple Meta tag you can get access to see your site the way Google does.Automatically inform Google when you update your pages: Google Webmaster Tools

Search Engine Optimization Good Practices

paul@draftmotif.org (Paul Prewitt) — Fri, 14 Nov 2008 06:49:14 PST

Search Engine Optimization (SEO) is probably one of the more debated topics on the web. With the battle to be #1 on major search engines like Google, Yahoo and MSN and the technologies behind the engines ranking methods always changing/improving it can be very hard to keep up.So what are some of the “good” SEO practices that can help your site today?Basic Meta Data w/ Structure:What this means is

Form SPAM Prevention

paul@draftmotif.org (Paul Prewitt) — Sun, 19 Oct 2008 08:35:30 PDT

The alternative to the Captchas. If you haven't already heard, I've come up with a solution for form spam prevention that seems "...to be more effective than other ways..." ~ The Email Wars.Personally I always found those Captchas an annoying waste of time when I was trying to fill out a form. Therefore as a designer I decided not to use them and came up with this idea instead. I should probably

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